Learn Creative Research Techniques from Mattel, Deckers (UGG), and Mutual of Omaha

In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully leveraged inventive research techniques to elevate insights and increase their impact at their organizations.

You can find the individual case studies at these time markers:

  • Extending the Life of a Segmentation (for UGG) (2:58)
  • Mattel’s Custom Copy Testing Program (14:44)
  • Design Research to Inform Mutual’s Billing Experience (27:47)

Watch the session now by filling out the form below.