Manager, Research & Design
Heather has nearly two decades of market research experience that spans a broad array of industries and methodologies.
Before joining Vital Findings, she spent years consulting with top custom market research firms, including Vital Findings, Lieberman Research Worldwide (LRW), and Nielsen NRG. Prior to her consulting work, Heather was a Research Director with LRW. While her industry experience includes everything from CPG to healthcare, her primary expertise lies in home entertainment — she has managed projects for most of the major studios, including Universal Studios Home Entertainment, Warner Bros., and Disney. Her experience also spans a wide array of methodologies, from basic package/price/ad testing to more strategic projects, such as discrete choice and segmentations.
In addition to her research work, Heather has also held the position of Adjunct Professor with Syracuse University’s renowned Newhouse School, teaching Advertising/PR Research and Planning at both the undergraduate and graduate levels. She holds a BS in Business Administration from California State University, Fresno. She currently represents Vital Finding’s northeast office from the beautiful town of Cazenovia, NY.