May 25, 2026, By Jason Kramer Synthetic data is one of the most contested topics in market research right now. Some of what’s being marketed under that banner deserves the skepticism it’s getting. Boosting thin survey samples with model-generated responses, for example, is a shortcut that solves a sampling problem by quietly inventing the very…
Transforming Google’s Global Paid Media Campaigns The Opportunity Google Workspace needed campaigns that resonated more deeply with small businesses. Previously, ads were tested in the U.S., translated, and pushed to 120+ markets. The approach was efficient but uneven, and the team saw that true localization was required. Our Approach Partnering with Vital Findings, Google studied…
Redesigning Mutual of Omaha’s Employee Benefits Implementation Process The Opportunity In the world of employee benefits, the moment of sale is only the beginning. The real test comes during implementation: how the employer and their employees are onboarded, how billing is set up, and how support is delivered. Mutual of Omaha wanted to design a…
