Giving Research Legs: PR-Worthy Techniques To Make Your Research Go Further
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need to do more to stand above the fray and get noticed. Vital Findings tackled this challenge using PR-worthy techniques to capture attention and embed the research more deeply within our clients’ organizations. This presentation, shared at the Corporate Researchers Conference, shows how we made a DCM media-worthy, how we used an interactive website to broaden the reach of a segmentation, and how we broke free from the screen─delivering insights through an entertaining, listen-from-anywhere, podcast.