The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need to do more to stand above the fray and get noticed. Vital Findings tackled this challenge using PR-worthy techniques to capture attention and embed the research more deeply within our…
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings’ Storytelling 360 approach creates stories that resonate more deeply and are more impactful by leveraging engagement strategies before, during and after the research. In this case study with diabetes tech company Dexcom from…
Stop simply reporting on data and start leveraging storytelling to inspire action by downloading our latest Tip Sheet, How to Deliver a Killer Storytelling Presentation. When you download this Tip Sheet, you’ll learn: The 4 elements that are critical to storytelling success How to include each element in your next presentation How you can leverage…
We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation, bringing it to life with qualitative, and activating with visual deliverables and workshops, these tips will help you make the most of your segmentation. Download tip sheet
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy…
In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully leveraged inventive research techniques to elevate insights and increase their impact at their organizations. You can find the individual case studies at these time markers: Extending the Life of a…
Vital Findings’ insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research that demands attention. Presented at The Market Research Event. How Design is Connecting Insight to Impact from Vital Findings Download pdf
Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like writing a love letter to your brand, video diaries, and shopping missions. Download white paper
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new technique called “Aspirational Segmentation” to develop a future-focused quantitative segmentation for UGG and to bring it to life in a way that inspired the product design team. Presented at The…
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines, video questions, photographic scales, and storyboards to make survey data more accurate. Presented at the Insights Innovation Exchange (IIeX) Conference. Visual Questionnaire Design from Vital Findings Download pdf