Our new white paper is packed with actionable insights on harnessing influencers in market research. While influencers are often viewed primarily as a marketing channel, many brands are now leveraging their insights to predict trends and identify lead users. In this white paper, we share compelling case studies, including how UGG uses influencer-driven insights to…
By Kelly Pellico Breaking your market into groups of people with similar core needs and interests leads to more effective targeting, less wasted spend and maximized sales. That’s why segmentation studies are so critical, and why most companies have done one. But how long do you hold on to your segmentation before it’s time…
We recently had the pleasure of partnering with Deckers Brands for presentations at CRC, The Quirk’s Event and Qual 360 that shared our path from insight to the co-creation of HOKA’s next generation running shoe. We’re passionate about co-creating products and services that propel brands forward, and have created a list of must-haves to ensure…
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need to do more to stand above the fray and get noticed. Vital Findings tackled this challenge using PR-worthy techniques to capture attention and embed the research more deeply within our…
The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings’ Storytelling 360 approach creates stories that resonate more deeply and are more impactful by leveraging engagement strategies before, during and after the research. In this case study with diabetes tech company Dexcom from…
Stop simply reporting on data and start leveraging storytelling to inspire action by downloading our latest Tip Sheet, How to Deliver a Killer Storytelling Presentation. When you download this Tip Sheet, you’ll learn: The 4 elements that are critical to storytelling success How to include each element in your next presentation How you can leverage…
We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation, bringing it to life with qualitative, and activating with visual deliverables and workshops, these tips will help you make the most of your segmentation. Download tip sheet
A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy…
In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully leveraged inventive research techniques to elevate insights and increase their impact at their organizations. You can find the individual case studies at these time markers: Extending the Life of a…
Vital Findings’ insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research that demands attention. Presented at The Market Research Event. How Design is Connecting Insight to Impact from Vital Findings Download pdf