Join Ivey Crespo from Vital Findings and Beth Foster from The North Face at Quirk’s Event for The Innovation Blind Spot: The Evolution of Qual and the Return to Immersion. They’ll share how leading brands are doubling down on immersive, human-moderated qual at the pivotal moments in the innovation cycle.
The innovation blind spot: The evolution of qual and the return to immersion
KEY TAKEAWAYS:
1. A clear framework for when immersive, in-person qual is the right call – and how it works alongside, not instead of, quant and qual-at-scale.
2. A look inside real innovation programs across global markets, including the specific moments where immersive research found what no other method would have
3. The evidence to make the internal case for getting consumers in the room earlier, before concepts are locked in.
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