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August 13, 2026

VIDEO: The innovation blind spot: The evolution of qual and the return to immersion

NewsBy Emma DoyleAugust 13, 2026

Join Ivey Crespo from Vital Findings and Beth Foster from The North Face at Quirk’s Event for The Innovation Blind Spot: The Evolution of Qual and the Return to Immersion. They’ll share how leading brands are doubling down on immersive, human-moderated qual at the pivotal moments in the innovation cycle. The innovation blind spot: The evolution of…

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