Q&A: The Innovation Blind Spot: The Evolution of Qual and the Return to Immersion
Qual isn’t what it used to be. It’s better. In this Q&A, Amanda Hirsch, President of Vital Findings, sits down with Ivey Crespo, VP Qualitative at Vital Findings, and Beth Foster, most recently Sr. Manager, Global Consumer and Shopper Insights at The North Face, to discuss why the industry’s push toward qual-at-scale and automation is…