Miss our webinar with Microsoft about how Qual-at-MASSIVE-Scale is reinventing ad testing? Watch the replay below! https://vitalfindings.com/wp-content/uploads/2025/12/GMT20251203-180327_Recording_2400x1350.mp4 Download the Tip SheetView Case Study Ready to learn more about Qual-at-MASSIVE-Scale? Email Us Here
Bringing a Segmentation to Life with AI The Opportunity The market for continuous glucose monitors (CGMs) was evolving fast. Once used mostly by insulin-dependent diabetics, CGMs were gaining traction in the mainstream—driven by influencers and the “quantified self” movement. Dexcom aimed to lead this shift with Stelo, a prescription-free CGM. Designed for adults with type…
If you blinked, you might’ve missed it—The Market Research Event 2025 flew by in a blur of big ideas, packed sessions, and hallway conversations that went late into the night. What actually stood out? We asked both client- and agency-side attendees to share their biggest takeaways. AI IS EVERYWHERE, BUT WHERE’S THE STRATEGY? Jenny…
Re-engineered Ad testing with Qual-at-MASSIVE-Scale The Opportunity Microsoft’s CoPilot marketing team was in overdrive creating digital ads for its big push. At the same time, consumer attitudes toward AI were in constant flux. Quant scorecards couldn’t tell why ads were working or not working, and qual didn’t provide enough scale. They needed a new approach.…
In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. Here is an excerpt from that interview: What is a fun fact about yourself? Growing up in suburban Florida, I was addicted to the Nielsen ratings. I would check…
Jason Kramer, Chief Research Officer Early in my career, I decided to jump into the dotcom boom—just in time to be a part of the dotcom bust. I joined eCandy, owner of the candy.com domain, at a time when anyone with a familiar-sounding domain name could raise millions. eCandy was pitching candy manufacturers on joining…
Watch a half-hour session on how you can use AI to uncover the story in your data and turn insights into action. https://vitalfindings.com/wp-content/uploads/2025/05/ai_storytelling_webinar_5.6.25-1080p.mp4 Questions?Email Us
One of the biggest challenges to a successful segmentation is getting stakeholders to actually use it. In our experience, stakeholders won’t embrace segments if they can’t relate to them as people. If stakeholders can internalize a segmentation, we see: More focused product development – product designers can solve the needs of specific consumers vs. a…
We’re thrilled to feature Amanda Hirsch, President of Vital Findings and a recipient of this year’s Insight250 Global Innovator & Leadership Awards sponsored by mTab and ESOMAR, which recognize exceptional contributions to the insights industry. With her outstanding leadership at Vital Findings, Amanda has consistently demonstrated the transformative power of market research in driving organizational…
CRC this year was a packed few days of meetings and presentations. Here are the top six themes and issues we heard at @CRC’24. AI fatigue?: Everyone says that they are tired of talking about AI, but that’s what everyone was talking about. The focus was mostly about efficiency/speed, less about intelligence. Narrative is (still)…
