In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. Here is an excerpt from that interview: What is a fun fact about yourself? Growing up in suburban Florida, I was addicted to the Nielsen ratings. I would check…
Jason Kramer, Chief Research Officer Early in my career, I decided to jump into the dotcom boom—just in time to be a part of the dotcom bust. I joined eCandy, owner of the candy.com domain, at a time when anyone with a familiar-sounding domain name could raise millions. eCandy was pitching candy manufacturers on joining…
Watch a half-hour session on how you can use AI to uncover the story in your data and turn insights into action. https://vitalfindings.com/wp-content/uploads/2025/05/ai_storytelling_webinar_5.6.25-1080p.mp4 Questions?Email Us
One of the biggest challenges to a successful segmentation is getting stakeholders to actually use it. In our experience, stakeholders won’t embrace segments if they can’t relate to them as people. If stakeholders can internalize a segmentation, we see: More focused product development – product designers can solve the needs of specific consumers vs. a…
We’re thrilled to feature Amanda Hirsch, President of Vital Findings and a recipient of this year’s Insight250 Global Innovator & Leadership Awards sponsored by mTab and ESOMAR, which recognize exceptional contributions to the insights industry. With her outstanding leadership at Vital Findings, Amanda has consistently demonstrated the transformative power of market research in driving organizational…
CRC this year was a packed few days of meetings and presentations. Here are the top six themes and issues we heard at @CRC’24. AI fatigue?: Everyone says that they are tired of talking about AI, but that’s what everyone was talking about. The focus was mostly about efficiency/speed, less about intelligence. Narrative is (still)…
By Kelly Pellico There are a few things in life—like gum or glue—that are guaranteed to stick. Everything else takes a bit more planning. Making your segmentation stick? That may require a lot of planning. The benefits of segmenting your market for more effective targeting have been proven—less wasted spend and maximized sales. That’s…
By Kelly Pellico In a Forbes article on 2024 marketing trends, one sentence really stood out to me: “Modern consumers want more than endorsements; they crave genuine and authentic relationships with influencers.” The notion that people crave authenticity, even within their influencer relationships, isn’t a surprise. But it does beg the…
Left to right: Ivayana Liggins, Gabrielle Rosser, Robyn Rouse By Ivayana Liggins I had a mentor for a long time when I was younger, and throughout middle school and high school I had a variety of mentors that supported me academically and professionally. These mentors shaped my journey and I was left with deep gratitude…
Vital Findings is excited to welcome Iwan Thomis as Chief Strategy Officer. He joins Jason Kramer, Chief Research Officer, and Amanda Hirsch, President, to lead the next chapter of Vital Findings’ growth. Iwan was most recently a Partner at Material+ where he led relationships across technology and fintech brands. Prior to that, he was Chief…