Empowering Beauty: Learning From the LatinX Way
Empowering Beauty: Learning from the LatinX Way Univision, a leader in LatinX consumers across various categories, sought to deepen its understanding of the LatinX beauty consumer. The goal was to uncover how LatinX women approach beauty regimens and buying decisions, and how these behaviors differ from non-LatinX women. Univision needed a strategic partner to design…