A New Way Forward for Copy Testing
A large toy manufacturer was looking to partner in the creation of an ad-testing program that would be relevant to their unique market and engaging for a kid-focused audience.
Understanding the challenge in generating reliable, actionable data among kids, Vital Findings tailored the question design and program to be completely customized so that it was fully engaging for kids. Vital Findings innovated a new way of approaching brand recall and a clutter reel that better mirrored kids’ experience in the actual media environment.
The customized testing program has proved highly engaging for kid respondents and has provided results that the marketing team uses to make strategic advertising decisions and the agency uses to optimize current and future creative.