Insights brought to LIFE
At Vital Findings, we are leaders in information design for market research because we firmly believe researchers have a responsibility not only to identify great insights, but to evangelize them. Design is integral to our research process, and our clear, vivid, story-driven deliverables are instantly recognizable. In our VF Studio, our designers continuously innovate new ways to bring research to life.
The Vital Findings Twist
Visual design planning as part of the process
Design isn’t just a garnish we add at the end. When we start a project, we create a visual design plan that maps out the deliverable objectives — the plan for how to visually achieve those goals — to ensure the final deliverable both speaks to objectives and has an impact for the intended audience.
Seamless collaboration of design and analysis
Researchers and designers work side by side throughout the project process to articulate a cohesive and clear visual story.
Industry-leading video storytelling
Video is now table stakes for qual, and we take it beyond clips into story-driven video reports, research ROI videos, day-in-the-life-snapshots, and motion graphics for quant.
Unique immersive experiences
For segmentations or innovation projects, the best way to learn the segment or insight is to experience it, through in-person or digital installations, consumer panels, workshops, ideations, or off-site experiences.
Unique visual storytelling across a variety of mediums
Take PowerPoint Beyond Bullets
From data-rich reports focused on data reduction and clear storytelling to vibrant, photography-rich presentations.
Visually-arresting posters that end up being displayed around the office, handouts that you’ll see pinned near everyone’s desk, or infographic executive summaries.
Segment rooms and displays that allow your internal clients to experience a piece of the consumers’ world.
Deliver a curated digital experience through a microsite with project background, videos, digital infographics, galleries, and motion graphics.
High-Quality Video Reporting
See and hear your consumers through a report teaser or full video reporting.
Workshops and Ideation Sessions
Bring internal teams into the research process through ideation sessions at kickoff or workshops to brainstorm how to act on the insights.