Amanda is relentlessly driven by solving her clients’ biggest business challenges.
She has more than 15 years of market research experience consulting for large global brands. Her expertise in complex foundational quantitative and qualitative research, such as brand equity models, segmentation, decision-choice-modeling, ad development, and tracking, has served as a great springboard for her passion in developing new and innovative methodologies for clients looking to push the envelope and dig deeper into the “whys”. Amanda’s experience spans across industries, serving as an adviser to clients such as Disney, Intel, Pepsi, Starbucks, HP, Levi’s, Mattel, Uber, Warner Bros., Microsoft, and Red Bull.
Prior to Vital Findings, Amanda was Vice President at Millward Brown leading a team of researchers working on large-scale global research programs.