Amanda inspires loyalty by leading with integrity and delivering results.
Those with the good fortune of being led by Amanda ask themselves, “What would Amanda do?” Relentlessly driven to solve her clients’ biggest business challenges, she’s smart, creative and fearless. Her expertise in complex foundational quantitative and qualitative research, such as brand equity models, segmentation, decision-choice-modeling, ad development, and tracking, has served as a great springboard for her passion in developing new and innovative methodologies for clients looking to push the envelope and dig deeper into the “whys.” As caring as she is bold, Amanda inspires loyalty among clients and employees alike.
Amanda has more than 20 years experience consulting for large global brands including Deckers, Nike, Microsoft, Disney, Intel, PepsiCo, Starbucks, HP, Levi’s, Mattel and Red Bull. Prior to Vital Findings, Amanda was Vice President at Millward Brown leading a team of researchers working on large-scale global research programs. In her free time you can find her at SoulCycle or cheering from the sidelines of her kids’ volleyball tournaments.