Carol Ma

Insights Strategist II

Carol has a passion and talent for advanced analytics, and takes great pride in translating highly complex data into actionable insights.

With an academic background in statistics and sociology, she combines her passion for data analysis and human behavior in every research project she leads. She is experienced in leading a variety of quantitative and qualitative studies including segmentations, trackers, A&Us, IDIs, ethnographies, and workshops. Carol most often works in the cybersecurity and biotech spaces but applies her advanced analytics skill set and consultation across a broad swath of industries.

Before joining Vital Findings, Carol received her MS in Statistics and Quantitative Research from the University of Pennsylvania and her BA in Sociology from Occidental College.