By Kelly Pellico In our last blog on the importance of simplicity, we touched on the complexity of today’s working culture; endless cycles of back-to-back meetings and exhaustion from our reliance on digital screens. According to research from Microsoft, our work calendars are out of hand. It’s reported that the heaviest Teams users spend…
By Kelly Pellico In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. I was inspired by his responses and thought that they were not only worth sharing but important to share. Here is an excerpt from that…
By Kelly Pellico Why are great business insights often not utilized? The primary reason is the way insights are delivered – in uneasy-to-digest formats that are difficult to comprehend. Though progress has been made over the past two decades, we’ve all heard the stories of 100 page reports with data dumped into overly complicated tables…
By Kelly Pellico and the Moms of VF Okay, okay, I’ll be the first to admit this title is a bit idealistic. On my best days ─ when I feel accomplished at work and I manage to avoid losing my shit at home ─ I don’t know that I feel like a badass. But because…
The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need to do more to stand above the fray and get noticed. Vital Findings tackled this challenge using PR-worthy techniques to capture attention and embed the research more deeply within our…
Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new technique called “Aspirational Segmentation” to develop a future-focused quantitative segmentation for UGG and to bring it to life in a way that inspired the product design team. Presented at The…
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines, video questions, photographic scales, and storyboards to make survey data more accurate. Presented at the Insights Innovation Exchange (IIeX) Conference. Visual Questionnaire Design from Vital Findings Download pdf
In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press, capturing the attention of CBS, USA Today, and The Hollywood Reporter. Watch video
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing…
MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of how MetLife and Vital Findings brought a major customer journey project to life through personas, workshops, ideation sessions, and brainstorm methods. Evangelizing Research to Inspire Action from Vital Findings Download…