Getting to Truly Authentic Insights with Immersive Qual

By Kelly Pellico Have you ever been asked by a doctor, nutritionist or personal trainer about your eating habits, only to omit the daily muffin you inhale, or the gelato you frequently indulge in?  Well, if you’re at all like me, it’s likely your vulnerability and self-protective instincts have you polishing your rough edges whenever…

GREAT INSIGHTS + CO-CREATION = BRAND MAGIC

We recently had the pleasure of partnering with Deckers Brands for presentations at CRC, The Quirk’s Event and Qual 360 that shared our path from insight to the co-creation of HOKA’s next generation running shoe. We’re passionate about co-creating products and services that propel brands forward, and have created a list of must-haves to ensure…