Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new technique called “Aspirational Segmentation” to develop a future-focused quantitative segmentation for UGG and to bring it to life in a way that inspired the product design team. Presented at The…
Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines, video questions, photographic scales, and storyboards to make survey data more accurate. Presented at the Insights Innovation Exchange (IIeX) Conference. Visual Questionnaire Design from Vital Findings Download pdf
In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press, capturing the attention of CBS, USA Today, and The Hollywood Reporter. Watch video
The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing…
MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of how MetLife and Vital Findings brought a major customer journey project to life through personas, workshops, ideation sessions, and brainstorm methods. Evangelizing Research to Inspire Action from Vital Findings Download…
With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK,…
Sharing research findings via hands-on workshops is a solution to better engage clients and help them to internalize the research findings. This whitepaper includes background and case studies on research workshops and is meant to be paired with D.I.Y. Insights Workshop Cards, also available as a free download. Download white paper
Hispanic women derive pleasure and empowerment from their daily beauty routines, making them a major growth driver in the beauty industry. In this video, Vital Findings and Univision bring to life the essence of the Latina beauty consumer and why she is such a powerful force. Watch video
Online shopping is transforming retail, but how does it impact a high-ticket, high-touch, emotional purchase like a car? Should car dealers emulate Tesla or find another path? Cox Automotive partnered with Vital Findings on a major thought leadership initiative to discover what kind of dealership experience consumers expect in the future. Presented at The Market…