Conference Presentations

Storytelling 360: Great Stories Start BEFORE the Research, And Don’t End With The Report

The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report.  Vital Findings’ Storytelling 360 approach creates stories that resonate more deeply and are more impactful by leveraging engagement strategies before, during and after the research.  In this case study with diabetes tech company Dexcom from The Market Research Event, we demonstrate how we used the Storytelling 360 approach to make stakeholders an integral part of the insights story, creating major impact on marketing, targeting, and product development.


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