Advanced Analytics

With our statistical expertise and partnerships with cutting edge data modeling firms, Vital Findings applies advanced analytic tools and data analysis to extract insights from data that would otherwise go unharnessed. And we speak the language of business as well as statistics.

Modeling An Entry Strategy for the Tablet Market

Modeling An Entry Strategy for the Tablet Market

Using a discrete choice methodology, Vital Findings can develop a market simulation to determine whether and how a company could successfully enter a growing but crowded market.

Read more: Modeling An Entry Strategy for the Tablet Market
Segmenting Consumers to Predict Future Trends

Segmenting Consumers to Predict Future Trends

Vital Findings identified and profiled lead users of digital media in order to optimize and tailor future product development using an in-depth consumer segmentation. In addition, our team profiled "lead users" - consumers whose attitudes and behaviors are key indicators of future trends.

Read more: Segmenting Consumers to Predict Future Trends

Other advanced analytic methods we employ:

  • Discrete choice modeling and conjoint
  • Segmentation
  • Forecasting
  • Cluster Analysis
  • Factor Analysis and Principle Components Analysis
  • TURF Analysis
  • Structural Equation Modeling
  • Customer Satisfaction Modeling
  • Advanced Regression Analysis
  • Data Mining
  • Multidimensional Scaling
  • Perceptual mapping
  • CART and CHAID
  • Hierarchical Linear Modeling