By Guest Writer Asking the right questions of the right people. That’s the heart of research. For some studies, like market-sizing, a general audience is critical to the work. But in much of what we do at Vital Findings, niche audiences are required to effectively answer the business question at hand. People with diabetes,…
By Kelly Pellico In our last blog on the importance of simplicity, we touched on the complexity of today’s working culture; endless cycles of back-to-back meetings and exhaustion from our reliance on digital screens. According to research from Microsoft, our work calendars are out of hand. It’s reported that the heaviest Teams users spend…
By Kelly Pellico In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. I was inspired by his responses and thought that they were not only worth sharing but important to share. Here is an excerpt from that…
By Kelly Pellico Why are great business insights often not utilized? The primary reason is the way insights are delivered – in uneasy-to-digest formats that are difficult to comprehend. Though progress has been made over the past two decades, we’ve all heard the stories of 100 page reports with data dumped into overly complicated tables…
By Kelly Pellico and the Moms of VF Okay, okay, I’ll be the first to admit this title is a bit idealistic. On my best days ─ when I feel accomplished at work and I manage to avoid losing my shit at home ─ I don’t know that I feel like a badass. But because…
By Kelly Pellico Have you ever been asked by a doctor, nutritionist or personal trainer about your eating habits, only to omit the daily muffin you inhale, or the gelato you frequently indulge in? Well, if you’re at all like me, it’s likely your vulnerability and self-protective instincts have you polishing your rough edges whenever…