In this session from The Market Research Event, researchers from Vital Findings, Deckers Brands (UGG), Mattel, and Mutual of Omaha share how they have successfully leveraged inventive research techniques to elevate insights and increase their impact at their organizations. You can find the individual case studies at these time markers: Extending the Life of a…
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Vital Findings’ insights communications experts explore the latest trends in bringing research to life using three specific, vivid examples of how companies are creating research that demands attention. Presented at The Market Research Event. How Design is Connecting Insight to Impact from Vital Findings Download pdf
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Tips and tricks from Vital Finding’s online qual team on how we make our online communities engaging, fun, meaningful, and vibrant, including example exercises like writing a love letter to your brand, video diaries, and shopping missions. Download white paper
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Most segmentation techniques dive into the current market, but product designers need a solution to inspire designs 2-3 years out. Vital Findings developed a new technique called “Aspirational Segmentation” to develop a future-focused quantitative segmentation for UGG and to bring it to life in a way that inspired the product design team. Presented at The…
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Vital Findings developed Visual Questionnaire Design to improve respondent recall, ask about complex concepts, and improve data accuracy. Find out how we use visual timelines, video questions, photographic scales, and storyboards to make survey data more accurate. Presented at the Insights Innovation Exchange (IIeX) Conference. Visual Questionnaire Design from Vital Findings Download pdf
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In this video case study, we showcase how Cox Automotive used thought leadership research to win over C-suite management, key advertising partners, and the press, capturing the attention of CBS, USA Today, and The Hollywood Reporter. Watch video
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The Walking Dead has been a ratings phenomenon, managing to grow its TV viewing audience during its first six seasons. The show has also been a major hit at a time when Americans’ viewing habits are changing dramatically. AMC Networks partnered with Vital Findings to understand the impact of these alternative platforms on TV viewing…
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MetLife and Vital Findings present methods for evangelizing research findings, including infographics, installations, photography, and interactive research sites. The presentation includes a case study of how MetLife and Vital Findings brought a major customer journey project to life through personas, workshops, ideation sessions, and brainstorm methods. Evangelizing Research to Inspire Action from Vital Findings Download…
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With Internet usage shifting from desktop to mobile, Yahoo needed to get ahead of this trend, understand who was driving it, why, how fast it was occurring, and what advice to give digital marketers as a result. To answer these questions, Vital Findings used in-depth interviews, device tracking, and quantitative research in the US, UK,…
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Sharing research findings via hands-on workshops is a solution to better engage clients and help them to internalize the research findings. This whitepaper includes background and case studies on research workshops and is meant to be paired with D.I.Y. Insights Workshop Cards, also available as a free download. Download white paper
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