By Kelly Pellico In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. I was inspired by his responses and thought that they were not only worth sharing but important to share. Here is an excerpt from that…
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By Kelly Pellico Why are great business insights often not utilized? The primary reason is the way insights are delivered – in uneasy-to-digest formats that are difficult to comprehend. Though progress has been made over the past two decades, we’ve all heard the stories of 100 page reports with data dumped into overly complicated tables…
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By Kelly Pellico and the Moms of VF Okay, okay, I’ll be the first to admit this title is a bit idealistic. On my best days ─ when I feel accomplished at work and I manage to avoid losing my shit at home ─ I don’t know that I feel like a badass. But because…
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By Kelly Pellico Have you ever been asked by a doctor, nutritionist or personal trainer about your eating habits, only to omit the daily muffin you inhale, or the gelato you frequently indulge in? Well, if you’re at all like me, it’s likely your vulnerability and self-protective instincts have you polishing your rough edges whenever…
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We recently had the pleasure of partnering with Deckers Brands for presentations at CRC, The Quirk’s Event and Qual 360 that shared our path from insight to the co-creation of HOKA’s next generation running shoe. We’re passionate about co-creating products and services that propel brands forward, and have created a list of must-haves to ensure…
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The bar continues to rise for insights professionals. It wasn’t long ago that great data and insights were enough to turn heads. Now we need to do more to stand above the fray and get noticed. Vital Findings tackled this challenge using PR-worthy techniques to capture attention and embed the research more deeply within our…
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The most effective insights stories hook your audience long before the research starts, and continue after you deliver your report. Vital Findings’ Storytelling 360 approach creates stories that resonate more deeply and are more impactful by leveraging engagement strategies before, during and after the research. In this case study with diabetes tech company Dexcom from…
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Stop simply reporting on data and start leveraging storytelling to inspire action by downloading our latest Tip Sheet, How to Deliver a Killer Storytelling Presentation. When you download this Tip Sheet, you’ll learn: The 4 elements that are critical to storytelling success How to include each element in your next presentation How you can leverage…
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We leveraged our experience conducting dozens of segmentations across industries to create our 12 best ideas for activating a segmentation. From designing a multi-dimensional quant segmentation, bringing it to life with qualitative, and activating with visual deliverables and workshops, these tips will help you make the most of your segmentation. Download tip sheet
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A segmentation is a powerful tool for understanding the consumers in your market but it can be challenging to put into practice. In this case study for a major entertainment company, we demonstrate how to use digital qual and ethnography to bring segments to life, semiotics to create a visual language to guide marketing strategy…
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