Consumer sentiment toward AI-driven products is fast-moving, polarizing, and unforgiving. For Microsoft’s Copilot campaigns, traditional ad testing couldn’t keep pace—or explain why creative was working or failing. We recently spoke with Microsoft about how they overcame some major risks to deliver on a highly successful ad campaign using our new Qual-at-MASSIVE-Scale methodology. Here’s the 5-minute take: …
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Miss our webinar with Microsoft about how Qual-at-MASSIVE-Scale is reinventing ad testing? Watch the replay below! https://vitalfindings.com/wp-content/uploads/2025/12/GMT20251203-180327_Recording_2400x1350.mp4 Download the Tip SheetView Case Study Ready to learn more about Qual-at-MASSIVE-Scale? Email Us Here
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If you blinked, you might’ve missed it—The Market Research Event 2025 flew by in a blur of big ideas, packed sessions, and hallway conversations that went late into the night. What actually stood out? We asked both client- and agency-side attendees to share their biggest takeaways. AI IS EVERYWHERE, BUT WHERE’S THE STRATEGY? Jenny…
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We’re back from CRC with some key nuggets for you. With nearly 1,000 attendees descending on the Marriott Marquis Chicago, this was an action-packed conference. Key takeaways: 1. Data quality can’t be assumed anymore – verify, then trust. According to the Global Data Quality initiative, ~20% of completes are removed for fraud or poor…
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At the 2025 Corporate Researchers Conference, we unveiled some big news! The launch of our immersive qual practice, QualLab, and the launch of our AI moderation/qual-at-scale solution NarrativeFusion. Download PDF to learn more!
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“No one ever made a decision because of a number. They need a story.” – Daniel Kahneman Storytelling is a powerful tool for any industry, and insights professionals are always striving to improve this key element. What makes storytelling so powerful is the overlay of emotion, tension, conflict, and resolution in the analysis. A…
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In honor of our 15th anniversary, we sat down with our founder, Jason Kramer, for an interview to reflect on the journey of building Vital Findings—and what he’s learned along the way. From reimagining the role and impact of design in research to bridging the gap between insights and action, Jason shares lessons that will…
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In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. Here is an excerpt from that interview: What is a fun fact about yourself? Growing up in suburban Florida, I was addicted to the Nielsen ratings. I would check…
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Jason Kramer, Chief Research Officer Early in my career, I decided to jump into the dotcom boom—just in time to be a part of the dotcom bust. I joined eCandy, owner of the candy.com domain, at a time when anyone with a familiar-sounding domain name could raise millions. eCandy was pitching candy manufacturers on joining…
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Watch a half-hour session on how you can use AI to uncover the story in your data and turn insights into action. https://vitalfindings.com/wp-content/uploads/2025/05/ai_storytelling_webinar_5.6.25-1080p.mp4 Questions?Email Us
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