In honor of Pride Month, our client AMC Networks placed a spotlight on Vital Findings as an LGBTQ+ certified business and interviewed our founder Jason Kramer. Here is an excerpt from that interview: What is a fun fact about yourself? Growing up in suburban Florida, I was addicted to the Nielsen ratings. I would check…
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Jason Kramer, Chief Research Officer Early in my career, I decided to jump into the dotcom boom—just in time to be a part of the dotcom bust. I joined eCandy, owner of the candy.com domain, at a time when anyone with a familiar-sounding domain name could raise millions. eCandy was pitching candy manufacturers on joining…
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Watch a half-hour session on how you can use AI to uncover the story in your data and turn insights into action. https://vitalfindings.com/wp-content/uploads/2025/05/ai_storytelling_webinar_5.6.25-1080p.mp4 Questions?Email Us
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One of the biggest challenges to a successful segmentation is getting stakeholders to actually use it. In our experience, stakeholders won’t embrace segments if they can’t relate to them as people. If stakeholders can internalize a segmentation, we see: More focused product development – product designers can solve the needs of specific consumers vs. a…
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We’re thrilled to feature Amanda Hirsch, President of Vital Findings and a recipient of this year’s Insight250 Global Innovator & Leadership Awards sponsored by mTab and ESOMAR, which recognize exceptional contributions to the insights industry. With her outstanding leadership at Vital Findings, Amanda has consistently demonstrated the transformative power of market research in driving organizational…
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Missed our webinar with Deckers Brands (UGG, Hoka, Teva) but want to learn more about how you can use influencers in your research? Full session video available below! https://vitalfindings.com/wp-content/uploads/2024/12/VF-Influencer-Webinar-Recording_FULL_With-Subtitles.mp4 Want to learn more about how you can use influencers to supercharge your insights? Email us here.
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Influencers are driving and amplifying trends, but most researchers aren’t using them for research. We’ve found that this is mainly for two reasons: Researchers aren’t sure where to start Researchers still have misconceptions about influencers’ authenticity We put together three case studies of how leading edge brands are using influencers for market research to give…
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Our new white paper is packed with actionable insights on harnessing influencers in market research. While influencers are often viewed primarily as a marketing channel, many brands are now leveraging their insights to predict trends and identify lead users. In this white paper, we share compelling case studies, including how UGG uses influencer-driven insights to…
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CRC this year was a packed few days of meetings and presentations. Here are the top six themes and issues we heard at @CRC’24. AI fatigue?: Everyone says that they are tired of talking about AI, but that’s what everyone was talking about. The focus was mostly about efficiency/speed, less about intelligence. Narrative is (still)…
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By Jason Kramer, Chief Research Officer, Vital Findings The logistics and costs of qualitative research can be overwhelming, especially for fast-turn and global projects. The promise of “AI Moderation” is to get hundreds of responses across the globe, at the convenience of respondents’ schedules, in a matter of hours or days. At Vital Findings,…
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